DiscoverB2B Marketing with Dave Gerhardt#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner
#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

Update: 2024-06-24
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Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

  • LinkedIn Ad Creative & Consistent Branding
  • Thought Leader Ads & Organic Reach
  • Niche Audiences & Custom Content
  • Nurture Campaigns
  • Expert LinkedIn Ads Tips

Timestamps

  • (00:00 ) - Intro to Anthony Blatner

  • (07:38 ) - Focusing on LinkedIn and Future Expansion

  • (11:03 ) - Effective Social Media Advertising and Organic Content

  • (14:27 ) - The Overlooked Importance of Creative Content in Advertising

  • (16:35 ) - Targeting Personas with Top-of-Funnel Ads

  • (22:41 ) - Creating Unique and Targeted Content: Pros and Cons

  • (23:57 ) - Lead Generation Strategies for Small Budgets

  • (28:10 ) - Effective Funnel Strategies for Small Budgets

  • (31:39 ) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

  • (36:32 ) - Building Long-Term Memory with Consistent Branding in Marketing

  • (38:53 ) - The Power of Narrow Focus for Audience Growth

  • (42:00 ) - Content Planning Based on Sales Cycle Length

  • (43:49 ) - Connecting with Anthony Blattner on LinkedIn



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***

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***

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#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

Dave Gerhardt